Clik here to view.
Don’t Blog Like Me, but Don’t Be Afraid to Start Slow
When I visit a small business website, I often check out the blog to get a sense for the personality and focus of the organization. And if that blog hasn’t been updated in 3 months, I immediately make...
View ArticleClik here to view.
Merry Christmas from a Real, Live Human Being
This time of year, many of us are scrambling to connect with friends, family, and associates through personal and corporate holiday messages. On the business side, we often debate how best to engage:...
View ArticleClik here to view.
Your Best Tagline: 3 Pitfalls to Avoid
Last week, I had the pleasure of joining some clients for a sort-of impromptu tagline brainstorming session. And it got me thinking about all such conversations I’ve been part of over the years—and all...
View ArticleClik here to view.
Marketing Starts from Within
I had a frustrating phone call with a vendor this morning, one that put a raincloud over my head for most of the afternoon. So much so that I text-yelled at my husband for a dumb reason (YES, HUGE, ALL...
View ArticleClik here to view.
Tell a Story, Build a Brand
Story is a powerful tool in the content marketer’s arsenal. Why? Because it not only draws us in and gives us something to relate to. It also shows us why we should care and pushes us to engage with a...
View ArticleClik here to view.
Marketing Lessons from the Streets of SXSW
DO find ways to stand out from the competition. DON’T stand out in a creepy way. You want to be remembered pleasantly. (At least, I think you do.) DO take the time to design creative promotions that...
View ArticleClik here to view.
What Tax Returns & Marketing Content Have in Common (Seriously)
I have loved language all my life—from the day I first sounded out the word “vicinity” off the cover of my parent’s phone book and composed a small yet riveting masterpiece of stapled notecards (aptly...
View ArticleClik here to view.
Mini Marketing Lessons: Dinosaurs, Poop, and the Power of Persuasion
As many of you know, I just took some time off to have a baby. So the past couple months have been a foggy stretch of exhaustion, elation, and general insanity as we figure out our family’s new normal...
View ArticleClik here to view.
Give It Away: Good Content Marketing Means Sharing Information Freely
The other day, a client voiced some concern about his blog: “Sometimes it seems like I’m giving away all my best stuff,” he said. My response? Good. Give it away! Of course, the right balance depends...
View ArticleClik here to view.
How Often Should You Blog? The Answer is 3 Questions.
If anyone has ever told you how often to post to your blog, this goes out to you: Did this person know about your business? Or were they schooling you without any knowledge of what you do, basing their...
View ArticleClik here to view.
Writing in Rythm: 5 Tips to Help Your Words Sing
Part of my job is to make words sing. Words on blogs, websites, you name it. Usually, this means taking other people’s writing, chopping it up, juggling it around, and tossing it back on the page (or...
View ArticleClik here to view.
You Say Tomato, I Say Content Marketing
A lot of my clients ask for help with their social-media efforts. And inevitably, we end up talking about content marketing. Or we launch a project to build out an e-mail marketing program. And…we end...
View ArticleClik here to view.
Motivation, Compensation, and the More-Is-More Philosophy
So… I don’t usually do this. But I might be doing just a bit more of it over the next month or 2, because (have I mentioned?), I have book coming out, and my co-author and I have been working on some...
View ArticleClik here to view.
Let’s Not Belittle the Communicators
The other day, I was watching a certain political TV drama that I’ve become uncharacteristically attached to, when I heard some pompous character comment on how he could never do the type of work that...
View ArticleClik here to view.
On Lauren & Jay & Celebrating Love
Over a year ago, 2 of the world’s best people invited a bunch of other great people out to a gorgeous slice of cliff-top land along the southern coast of England, where sparks (literally) flew. A few...
View ArticleClik here to view.
Super Bowl Ads, a Play by Play
We’re live reviewing standout ads from the 2017 Super Bowl. Keep checking back & we’ll update this page as the game rolls on… Ford’s Stuck Ad: Effective & Enjoyable What a way to start the...
View ArticleGive It Away: Good Content Marketing Means Sharing Information Freely
The other day, a client voiced some concern about his blog: “Sometimes it seems like I’m giving away all my best stuff,” he said. My response? Good. Give it away! Of course, the right balance depends...
View ArticleGrow Up, Get Young: A Manifesto on Imagination & Creativity
As a child, I played Marker People. It was a simple game, and one I inevitably played alone. (A bit too out-there for my friends to embrace.) But who needed friends? Or dolls? Or computers? In my tiny...
View Article12 Customer Gifts that Outshine Partridges in Pear Trees
This is a guest post from http://www.billmunncoaching.com. A link to the original piece appears at the bottom of this post. ‘Tis the season for getting inundated with fruit baskets, coffee mugs, and...
View ArticleBrands I Love: Poo-Pourri
I’ve decided to start a new category on this blog, just featuring a few quick comments on brands that I FLIPPIN’ LOVE! Top of mind: Poo-Pourri. This brand makes me feel slap happy and fancy all at...
View Article
